The hour-glass figure
Studies have shown that men prefer women with a waist to hip ratio of 0.7. You can calculate your own using this formula:
waist measurement ÷ hip measurement = ratio.
This seems to apply whatever the woman's overall weight. A group of researchers even compared this ratio with the average ratio of Miss America winners over the years. It was exactly the same. This ratio would seem to make sense as an indicator of a woman's reproductive health. When women age their waist tends to become less pronounced as they put on fat around the stomach. This coincides with them becoming less fertile.
Mummy's boys and Daddy's girls?
The latest studies indicate that what people really, really want is a mate that looks like their parents. Women are after a man who is like their father and men want to be able to see their own mother in the woman of their dreams.
At the University of St Andrews in Scotland, cognitive psychologist David Perrett studies what makes faces attractive. He has developed a computerised morphing system that can endlessly adjust faces to suit his needs.
Students in his experiments are left to decide which face they fancy the most. Perrett has taken images of students' own faces and morphed them into the opposite sex. Of all the faces on offer, this seems to be the face that subject will always prefer. They can't recognize it as their own, they just know they like it.
Perrett suggests that we find our own faces attractive because they remind us of the faces we looked at constantly in our early childhood years - Mum and Dad. Even the pheromone studies are now showing a preference for our parents' characteristics.